Read about another title on the list.Sway: The Irresistible Pull of Irrational Behavior, by Ori Brafman & Rom Brafman
Admirers of Gladwell’s unique brand of outside-the-box sociology will appreciate the Brafman brothers’ analytical approach to explaining society’s proclivity for irrational behavior. One such example is the rather antiquated practice of modern job interviews. Sway posits that being cognizant of our own diagnostic bias—our tendency to label people based on our initial opinions of them and our inability to recalibrate those judgments—will help improve our evaluation skills when conducting interviews of a professional or personal nature.
Sway is also on Sorokach's list of six books you’ll need to survive the zombie apocalypse.
Learn about Malcolm Gladwell's six best books.
--Marshal Zeringue
Posts
